PPC management
Pay-per-click (PPC) advertising places a contractor at the top of Google immediately and generates calls from the first day of a campaign.
The basics
Pay-per-click (PPC) advertising places a contractor at the top of Google immediately.
It generates calls from the first day of a campaign, which makes it a fast way to fill the schedule for emergency and high-value services. We manage the campaigns and track every call and form back to the keyword that produced it.
What we do
Everything below is managed by one team and reported in plain English.
Manage Google Ads search campaigns for emergency and high-value services.
Set up and manage Google Local Services Ads, which charge per lead instead of per click.
Track every call and form submission back to its keyword and campaign.
Adjust budgets by season, service, and service area.
How it works
A clear process from first audit to ongoing improvement.
01
Install call and form tracking so every lead is tied to its source.
02
Start search campaigns and Local Services Ads for your priority services.
03
Report on leads, cost per lead, and ad spend in a clear monthly report.
04
Move spending toward the services, keywords, and areas that produce booked jobs.
Set expectations
Calls from day one
Campaigns generate calls from the first day they run.
Pay per lead
Local Services Ads charge for valid leads instead of clicks.
Stops when spending stops
PPC pairs well with SEO, which takes longer but produces leads without a cost per click.
FAQs
Google Local Services Ads are pay-per-lead ads that appear at the top of Google search results for local service providers, including plumbers and HVAC contractors. Advertisers pay for valid leads, not clicks. Businesses must pass Google’s screening to qualify.
SEO and PPC serve different goals, and most contractors use both. PPC generates calls immediately but stops when spending stops. SEO takes longer but produces leads without a cost per click.
Cost depends on service area size, local competition, services needed, and ad budget. PAH Marketing prepares a custom proposal after the strategy call.
A strategy call is the first step toward more calls and booked jobs. PAH Marketing reviews your current marketing and identifies the fastest growth opportunities. Every recommendation is built for your services, service area, and budget.
No obligation. Custom recommendations for plumbing and HVAC companies in all 50 states.