The basics
Social media marketing keeps a contractor visible to local homeowners between service needs.
Most homeowners don’t need a plumber or HVAC technician every week. Regular posts, offers, and customer reviews keep your name familiar, so you are the company they think of when a problem comes up.
What we do
Everything below is managed by one team and reported in plain English.
Publish project photos, seasonal tips, and customer reviews on Facebook and Instagram.
Run paid social campaigns for tune-ups, maintenance plans, and seasonal offers.
Retarget website visitors who did not call or book.
Respond to comments and messages to protect brand reputation.
How it works
A clear process from first audit to ongoing improvement.
01
Pick the seasonal topics, offers, and projects that suit your service area.
02
Post on Facebook and Instagram on a consistent schedule.
03
Promote tune-ups, maintenance plans, and seasonal offers to nearby homeowners.
04
Answer comments and messages, then report on what drove calls and bookings.
Why it matters
BrightLocal’s 2026 consumer research shows how local customers find and choose contractors.
Set expectations
Reviews and referrals
Customer reviews and project photos build the trust that turns a look into a call.
Maintenance plans
Seasonal reminders and offers support tune-up and maintenance plan sales.
Second chances
Retargeting reaches website visitors who did not call or book.
FAQs
We publish project photos, seasonal tips, and customer reviews on Facebook and Instagram. Posts follow the season, such as AC tune-up reminders in spring and heating checks in fall.
Organic posts build visibility and trust over time, while paid campaigns put a specific offer in front of nearby homeowners. Most contractors use both, with paid campaigns for tune-ups, maintenance plans, and seasonal offers.
Yes. Responding to comments and messages is part of the service and helps protect your brand reputation. Customers also expect a reply: 89% expect business owners to respond to reviews.
A strategy call is the first step toward more calls and booked jobs. PAH Marketing reviews your current marketing and identifies the fastest growth opportunities. Every recommendation is built for your services, service area, and budget.
No obligation. Custom recommendations for plumbing and HVAC companies in all 50 states.